This approach has helped turn Sudbrack into one of the 2004 art market's breakthrough stars. A conservative estimate of his sales this year easily reaches seven figures. And anyone curious about the art world's future should understand the underpinnings of this ascension. Because no matter how many art-market insiders dismiss Sudbrack's success with electronic editions as freakish—the lucky combination of a particularly hot artist, represented by particularly aggressive dealers, selling to particularly fervent collectors—it is a model whose applicability will only grow and whose implications for the market are far-reaching.